Promote on Snapchat | 5 Marketing Strategics You Must Try
A few weeks ago we discussed why you should use Snapchat to promote your brand, product or service,..did I convinced you?. If the answer is yes, you might need the right marketing strategies to promote on Snapchat properly and get better results. Today I’m sharing 5 tips you can use to market yourself on Snapchat.
- EXCLUSIVE MATERIAL ONLY: I think this is the most important tip and the base of your whole strategy. Use Snapchat to promote exclusive content that only people can see if they follow you through this platform, share this info on your other social media accounts. For example, you can post on Instagram a photo of an amazing dish and you can tell people that if they want to find out the easy steps and the “surprise element” of this recipe, they need to start following you on Snapchat.
- OFFER SPECIAL DISCOUNTS: Use Snapchat to promote some kind of special discount. You can upload a photo with a specific code so that people can use it on your online store, or ask them to make a screenshot and show it in person at the store to validate the discount. Apply tip # 1 to start expectations in other social media networks, inviting followers to find the code on your Snapchat.
- SHARE THE BEHIND THE SCENE: People like to see the process of something; promote on Snapchat the process of how your projects / brand / product are built. Maybe you can show them when you’re shopping for materials, or how you look for inspiration or just make a video of how you product is actually made. Remember that sharing the human side of the brand is such a great value. The “Snapchatters” who do this really well are: Shop Ban.do, Magic Maia, Paper Fashion.
- START CONVERSATIONS: This is a great way to promote on Snapchat; start a discussion on a topic, ask some advice to your followers on decisions for your brand or products, give them options so they can choose, ask questions about some of your products or service; creating conversations and being social it what will keep the public interested in your Snapchat story.
- COLLABORATE WITH OTHER SNAPCHATTERS: Find other people who are on Snapchat and ask them to work together. Maybe you can host a contest on both accounts, or you can ask an influencer to take over your account for one day and invite his/her followers to follow him/her around for a full day, this will make the experience such more fun.
But the main key to create an amazing marketing campaign and promote on Snapchat properly is to have FUN and don’t take it to seriously! Are you in? What other strategics are you using to promote on Snapchat?
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