How To Plan A Social Media Brand Photoshoot

A couple of months ago I started to provide product photo styling services for brands on social media. In this I am in charge of creating a visual strategy for the products for a certain brand applying art direction, storytelling and the theory of color. I am happy to work with such cool brands that have trusted my eye for the arts. Now, if you have a product on social media and want to transmit it visually, it is important to plan a brand photoshoot. This way you can connect with your followers.

Today I want to share my strategy for a planning a brand photoshoot for a brand. For this case we will take the brand Tikiti Home as a descriptive plan. I will tell you how we accomplished to captivate everything the client needed. They contacted us because they wanted to create photos for one of their best-selling products, the ‘Our Father’ MDF crosses. Working with this brand has been so fun because we had the opportunity to tell thousands of stories. Now good, I will explain the whole process of a brand photoshoot:

KNOW THE PRODUCT:

We asked Tikiti Home to tell us more about their products. We asked them key questions like: who are their target audience of people who buy, why and for what, and most importantly how does it make them feel while buying their product? Getting to know the product is essential in knowing how you going to visually transmit it. Remember that in social media you are not standing next to the client to explain it all, you need to leave it shaped in the image and awake their curiosity:

Here’s what the client told us about it:

“The photos will be utilized in our store and on Etsy.com. The client’s age range from 28 to 25, they are women who worry about converting their house into a true home, with pieces that transmit love and warmth. This pieces is special, so it becomes a conversation topic. They put them in their living rooms, and adult bedrooms and nurseries.

The cross is our pampered product. It takes 29 minutes to make just one. It is made in MDF wood and in LaserCut. We want to communicate the beauty and delicacy of the piece and present it like an excellent option as a present.”

You can imagine that the idea began to be more clear.

DEFINE THE STYLE OF THE BRAND

Later, we asked them what words define the brand, that being from colors to texture. According to the first description, we knew that we wanted to give it homey touch and have it be more human. That it felt happy and bright.

Some of the things they told us were:

“We also like the simplicity of white, gray, orange colors and a lot of wood texture. Oh! And I almost forgot about gold. We made it one of our goals to show that we are humans.”

So we already knew which shades to work with in the brand photoshoot, and what color pallette attracts more attention.

INSPIRATION IMAGES

I asked the Tikiti team to send me some inspiration photos that looked like what they wanted to transmit. This would serve to have a clearer idea of the image. Also, get inspired by the angles, focus and poses. Then, I sat down I looked for a bunch of images and created a pinboard collecting all the information they gave me. This will turn into the moodboard of inspiration for the brand photoshoot for the product.

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Here I will show you guys some:

DETAIL EACH PHOTO AND ITS PROPS

Create a list of props you will need. Remember to be as specific as possible. This is the moment to take all the words that define the product and the brand. Look for things that go according to their branding. For example; if I am going to recreate a shabby styled office, it is very different to an modern minimalist styled office. Later, create a list of props per photo/scenery to create.

We do it in an excel file like you these, where not only do we include the props but also the story behind every photo and the angle we want as well:

How To Plan A Social Media Brand Photoshoot If you want to share or sell your product on social media, it's important to plan a brand photoshoot. This way you can connect with your followers.

Doing this type of planification before a brand photoshoot has been essential for our job. It helps us get organized with time, and the process of photos become much more agile. Also, doing this maintains the branding of your brand coherent, and you won’t be improvising on the last minute. Another tip that I can give you guys is to create a content plan before everything. Then you will have a more clear idea of what you want to project in the brand photoshoot.

Now you can do it with your own and brand or products. Tell me, how much do you plan for your publications on social media?